Did you know that most Dutch consumers buy their window decoration online?
The Netherlands is one of the most progressive countries in Europe when it comes to internet. It is therefore not surprising that when looking for window decorations the first to consult the internet and get inspired. The online window decoration of the number of websites per head of the population is nowhere greater than in the Netherlands.
One of the most important websites in window decorations from the Netherlands.
What is the most popular window covering?
Window fashion is different all over the world. So it is in Europe. And then there is difference between the different countries. So is Germany a typical honeycomb shade country. Most windows are small what might make this choice more common. France is a roman blind country and so is Italy. Eastern Europe loves venetian blinds and roller blinds. In the Netherlands there are at least four different window decorations that come close. Wooden venetian blinds you see often. Also the honycomb shade is chosen. But most popular are roller blinds en zebra blinds. These two dominate the market for some years now. In Holland the roman blind market is growing. So is the marktet for shades. The soft textile venetians give the light that enters the room a magical glance. It brings the atmosfhere in a room to life.
Ordering proces through the internet.
Dutch consumers look crtical at products and are aware of the dangers that come along with online shopping. A shop is checked out first. Then free samples are ordered to see if the coulor matches theire imagination and fit the interiour. Domotica becomes more and more important and is an unique selling point. After approval of the free fabric sample an order can be placed. Big amounts are often paid by creditcard so what is bought is ensured. When done right, online shoppng can be a true relief.